Welcome to Sophoria
Shopping is about to feel very different.
Step inside an immersive virtual mall where you can explore stores, discover products, save what you love, and shop with Sophie by your side.
Join Early AccessBe among the first to experience Sophoria.
A new world of shopping is opening.
- Explore immersive stores
- Chat with Sophie
- Discover products
- Save to your Vault
- Find thoughtful gifts
- More to come
By your side as you explore
Meet Sophie — your interactive shopping concierge.
Chat with Sophie to find products, refine a search, ask about the product you’re viewing, open your Vault, or get help finding your way around. She can also search beyond the current Sophoria catalog.
Prefer to talk? Voice conversation is coming soon. Text chat is available in the preview.
- “Find me a red pillow.”
- “Show me a cheaper one.”
- “Show me something more elegant.”
- “What am I looking at?”
- “Did I save this?”
Places to explore, discoveries to keep
Explore a mall, not another endless product page.
Move between outdoor views, enter immersive stores with 3D navigation, and inspect products. A simplified shopping experience keeps discoveries within reach on devices that need it.
Be first to explore
Beyond the Nexus
Discover your next favorite place.
The Sophoria world extends outdoors into a shopping district filled with places to discover.
Explore the first worlds
My Vault
Save what you love.
Save discoveries while you browse and return to them as you move through Sophoria. In the current preview, your Vault stays with this browser.
Your invitation to discover
Be among the first inside Sophoria.
Join the early-access list for previews, launch updates, and first access.